Die Erwartungen der mobilen Kunden erfüllen

Kunden wollen selbst die Wahl des Zugangskanals treffen und erwarten dieselben Ergebnisse, egal ob der Zugriff online oder mobil erfolgt. Eine konsistente Customer Experience über alle Kanäle hinweg gewinnt damit an Bedeutung.

Whether customers explore your business through a website or a mobile application, they expect the same consistent experience and high quality of service – and if they don’t receive it, they have no qualms about taking their business elsewhere.

In this resource, explore strategies for navigating customer experience in an omni-channel world, and learn how three real-world companies are tackling this issue. Also inside, discover:

• The rise of mobile as a consumer touch point
• The need for smooth mobile experiences
• Five tips for meeting customer expectations on mobile

Quelle: IBM

Die Studie „Meeting the expectations of the mobile customer“ kann hier heruntergeladen werden.