Retail Banking in the Age of Apponomics
Die Studie von Booz & Co befasst sich mit dem Vertrauensverlust der Banken infolge der Krise sowie den Möglichkeiten der Wiederherstellung im Zuge der Digitalisierung.
Hintergrund
Die Finanzkrise hat das Vertrauen der Verbrauchern Banken zutiefst erschüttert. Nur durch das Annehmen der kommenden Digitalisierung des Finanzdienstleistungssektors können Banken das Vertrauen ihrer Kunden zurück gewinnen und erhalten so eine Chance wieder zu wachsen. Digitalisierung sehen die Autoren u.a. als Schlüssel zur Reduktion von Komplexität, Unsicherheit und Stress seitens der Kunden.
Executive Summary
The recent financial crisis has left consumers with a bitter taste in their mouths, and the loss of trust in their banking institutions is likely to linger for some time. If banks are to restore that faith—and restart their growth engines—they will have to find strategies that promise customers a renewed sense of support, community, adaptability, and convenience.
Banks have responded to this pressing need in a variety of ways, including large-scale distribution, product innovation, and community banking. We believe, however, that only by embracing the coming digitization of the financial services sector can banks win back their customers and begin growing again.
Digitization is changing everything. The Internet, high-speed broadband, and mobile connectivity let banks provide their customers with a much more engaging, highly personalized financial experience, and platforms such as social networking are adding a renewed sense of community as well. The result will be a new era in banking in which banks and their customers will work together to co-create value through innovative new products and services and more efficient operations.
Quelle: Booz & Co
Die Studie „Retail Banking in the Age of Apponomics“ kann hier als PDF herunter geladen werden.
