GE Global Innovation Barometer
GE gibt in einem Innovationsbarometer einen umfassenden Einblick in das Innovationsverhalten und die Innovationsrealität von Unternehmen in 22 Ländern.
Fairfield, Conn., January 18, 2012 – GE (NYSE: GE) today released the results of its second annual “Global Innovation Barometer” that confirm business executives’ belief in innovation as the main driver of prosperity, competitiveness and job creation, and also reveal how challenging and uncertain economic and political environments may hinder companies’ ability to deliver meaningful innovation. The continued uncertainty of the global economy has had a marked impact on companies’ ability to innovate, with nine out of 10 executives reporting increased difficulty accessing external funding or a conservative shift in appetite for risk. Specifically, 88 percent of respondents saw increased challenges accessing venture capital, private investment and government funding, while 77 percent reported a reduction or reevaluation of the company’s willingness to take risks.
“This year’s study confirms a lot of what we’ve been seeing in the global marketplace, that the uncertainties inherent in today’s economic environment are challenging business’ ability to innovate,” said Beth Comstock, senior vice president and chief marketing officer of GE. “We see these results, in some ways, as a rallying cry for business leaders to understand where and how their innovation strategies are being challenged and to drive towards new models. Innovation is a powerful lever to address the challenges of a growing world. It allows us to use resources more efficiently, produce more with less and deliver better technologies to help markets drive economic growth and better quality of life.”
GE expanded its global study this year by surveying nearly 3,000 senior business executives in 22 countries, all with direct involvement in their companies’ innovation strategy and decision making. The Barometer was commissioned by GE and conducted by independent research and consulting firm StrategyOne to identify drivers and deterrents of innovation, and to analyze perceptions around innovation opportunities and challenges.
Interviews with the 2,800 senior business executives were conducted by telephone across 22 countries. All respondents are directly involved in their company’s innovation processes and are VP and above with 30 percent of those surveyed at the C-suite level. The countries included in the research are Algeria, Australia, Brazil, Canada, China, France, Germany, India, Israel, Japan, Mexico, Poland, Russia, Kingdom of Saudi Arabia, South Africa, South Korea, Singapore, Sweden, Turkey, UAE, UK and USA.
- 9 of 10 executives report economic crisis negatively impacts their ability to innovate
- View innovation as primary driver of economic growth, jobs, quality of life
- Pro-innovation markets produce better economic results
- New model for innovation in the 21st century validated
- USA, Japan, Germany, China still perceived as most innovative
Quelle: GE Global Innovation Barometer – 2012
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